Using a google analytics url shortener is good for those companies who need to measure the success of each of the links that are shared through different marketing platforms. Regardless of whether your marketing campaign is targeting the USA only or globally, with the use of a link shortener and analytics, you will be able to see immediately the number of clicks, sources, device, and engagement. Apart from the fact that link management plays an important role in organizing the links, it is equally beneficial for the optimization of your marketing campaign performance.