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Categorisation and Pitching of Definedge Products

Scheduled Pinned Locked Moved Suggestions & Feedback
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  • C Offline
    C Offline
    Anurag Rathore
    wrote on last edited by
    #1

    Presently Definedge has number of products which have been launched and have been categorized for different usage. e.g.
    Opstra - for Option users
    Rzone - for Equity
    Tradepoint Desktop - Equity plus options with facility of auto traders and scanners.
    Insight, Forum, radar, mfzone, shelf , buzzar etc - common education cum interaction based apps

    The main analysis and trading enabled products of opstra, rzone and tradepoint desktop are somehow not correctly placed for users to subscribe or make full use of. Invariably a user has to subscribe to all of them as the interdependant features are spread over across three apps. e.g. if one is subscribing to opstra and if the user is not subscribing to rzone or tradepoint then he can not anayse the option charts (renko or P&F etc). for that one has to subscribe to other two.

    therefore it is suggested that

    Make
    Rzone purely for equity with all features
    Opstra purely for options with all features
    Tradepoint to be pitched as premium product having both full features of rzone and opstra + auto trade
    rest all supporting apps are availabale to all users.

    Right now the model may give more subscription based revenue but is highly disorganised and scattered which may not be efficient practice.....

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